Passengers on the subway. Passengers on the subway.

Using Google Analytics To Learn More About Your Customer

Conducting market research has never been easier. With the Internet, business owners are able to easily find out what, exactly, their efforts are achieving, and if they need to make any changes. By monitoring your marketing campaign results on Google Analytics, Aviio Digital can help you figure out how your customers prefer to interact with your brand and what has potentially turned them off. From there, you can make any changes you need to. Here are a few questions Google Analytics can answer:

How did these customers find your website?

Using Google Analytics, you are able to find out if your site visitors found you through Internet Explorer, Chrome, Firefox, etc. and how frequently they visit. From this data, you can make some assumptions about your target market and make adjustments to your strategy and overall user experience based on that.

How long did they stay on your website?

With Google Analytics, you’ll also be able to find out what content on your website interested viewers the most through interactions. These interactions will give you a better understanding of what info your audience feels is relevant. From there, you can tailor your content to appeal to these needs. Doing this will have more of an impact on your intended audience.

How many were disinterested?

Google Analytics can also provide you with data on who isn’t visiting your website. The bounce rate will display how many people visit your website and immediately leave; maybe they didn’t find what they were looking for or they had a difficult time navigating through the pages.

Reference

audience profiling, brand development, google analytics

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