Ever wondered if Google AdWords would make sense for you and your business? You’ve come to the right place, as we’ve collected 5 reasons why it’s a worthy investment.
1. It Serves as The First Point of Contact for Customers
You can catch potential customers when they’re searching for the services/products your business provides. Often customers will turn to a Google search when they’re looking to purchase goods and services. AdWords puts you right at the top, so that you can’t be missed, and will be more likely to be where people land.
2. It’s Highly Targeted
You can use keywords to target potential customers, choose the language and geographic locations of the people you want to reach, and even focus on the people who have previously visited your website. There is flexibility and freedom to focus on who you are looking to reach, which can more effectively build a base of customers that will help you thrive.
3. It’s Measurable
You can easily see whether or not you’re getting a good return on investment through analytics. Based on the information you’ll have access to, you can change your target, alter your geographical focus, or increase/decrease the amount you’re putting into the service.
4. It’s Easy to Tweak
Investing in the service does not enter you into any type of contract. If you want to increase or reduce your investment, or even cancel your use of AdWords, you can do so immediately without delay. You can easily be in control of your budget, and you don’t have to worry about any of those sneaky cancellation fees.
5. It Can Reach Platforms Across the Web
Whether it’s heightened exposure through Google searches, display ads across websites and Gmail, video ads to reach YouTube users, or even app ads that can reach customers on their phones at any time, you will have access to several different mediums through which you can get your brand out into the open.