Effective as of July 2018, Google’s Chrome browser marks non-HTTPS sites as ‘not secure’ and display it to the general public.
For years Google has pushed for ‘secure by default’ web sites, and now identifies insecure sites in the Chrome browser.
July was a big month for Google and earlier, the company announced its Speed Update set to roll out in July of 2018, and also announced it will then mark all sites that have not migrated to HTTPS as “not secure.”
This move will coincide with the release of Chrome 68 and will warn the visitor that they are on an unsecure site.
Google has been pushing webmasters to make the change to non-secure web sites a for years and has hinted at small ranking boosts to further incentivize the shift. The campaign has proved successful. According to Google’s blog post:
Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking, but that is why we are here for you. If you would like us to purchase and install an SSL certificate on to your site, contact us by sending an email to firstname.lastname@example.org.