Why Your Business Needs Professional Branding

Chances are you got into your line of work because you care a ton about a service you’re offering, a product you’re selling, or an issue you’re solving. Your brand helps people understand more about who you are, and that’s such an...

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Why You Need to Hire a Professional Writer for Your Business

Owning a Business in the Digital Age

Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a sec: there’s social media posts, blogs, e-newsletters, website content…we could go on and...

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Why You Need An SSL Certificate

So you’ve registered your domain name, input your company’s products/services, and figured out your site design. Now what? It’s time to put a Secure Sockets Layer – also known as an SSL certificate – in place.

Wondering if your business...

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Why Your Business Needs Facebook Advertising

On January 12, Mark Zukerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users spend on the social media platform would be time more “well-spent.”

“We built Facebook to help people stay connected and...

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Building A Brand Manual

To ensure brand consistency, many companies are building a “brand bible.” Also known as a brand manual, this handy document contains every piece of information regarding a brand’s image – from photography style to colours to typography....

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10 Things To Consider Before Rebranding

Thinking about rebranding your company? Maybe your target audience has changed and you need to change up your messaging. Or perhaps your brand has become outdated and just needs a breath of fresh air, so to speak, to maintain a competitive edge....

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How To Cultivate User-Generated Content

Say it with us, folks: user-generated content is a great thing! For starters, it’s not only the perfect way to interact with your audience while promoting your brand and increasing the reach of your marketing efforts, it also helps to reinforce...

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