The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes of attracting new customers, with varying levels of effectiveness. The ability to properly connect with your target audience in a way they just can’t ignore has admittedly become more difficult…but at Aviio Digital, we believe nothing is impossible.
What the Heck is Outbound Marketing?
Outbound marketing consists of traditional marketing methods; think television, radio, and print advertising, along with direct mail, telemarketing, billboard advertising, etc. Marketers could use these mediums to push their messages to an extremely broad audience in hopes that some of their target market would respond. Since the majority of your messaging reaches people who may have no interest in your product or service, outbound marketing is often expensive with very little return on investment.
Okay, We’ve Cleared That Up. Now, What is Inbound Marketing?
Inbound marketing has been driven by the Internet and the theory that creating valuable, interactive content will pull customers in without a huge financial investment into traditional marketing. Aviio Digital specializes in inbound marketing techniques that are cost-effective and can produce an impressive ROI when executed and monitored properly. Inbound marketing activities can include search engine optimization, content creation, blogs, social media, and email marketing. These activities are designed to appeal to your audience in a way that makes them curious about your brand and pulls them in, compared to outbound marketing that focuses on pushing a message out to anyone who will listen.
The biggest difference between inbound and outbound marketing is the way brands communicate with their audience. Outbound marketing is a one-way message that doesn’t allow individuals to interact with your company. Inbound marketing is a two-way form of communication where customers can leave comments, posts, and reviews, knowing that the business must be accountable for their actions to maintain consistency and transparency. If you are running a traditional outbound marketing campaign and seeing a decline in effectiveness, consider incorporating inbound marketing methods to improve your results and drive traffic to online resources.