Inbound vs. Outbound Marketing

The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes of attracting new customers, with...

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The Best Online Tools For Market Research

Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these, you won’t be able to formulate accurate...

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13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely...

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EFFECTIVE SOCIAL MEDIA CAMPAIGNS

Here is an example of an effective social media campaign experiment that we conducted here at Aviio Digital. Through social media you can connect with a wide range of audiences from all over the world with a variety of needs and wants. Learn More

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website traffic increases and more! However, if your...

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