Why Your Business Needs Professional Branding

Chances are you got into your line of work because you care a ton about a service you’re offering, a product you’re selling, or an issue you’re solving. Your brand helps people understand more about who you are, and that’s such an...

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Building A Brand Manual

To ensure brand consistency, many companies are building a “brand bible.” Also known as a brand manual, this handy document contains every piece of information regarding a brand’s image – from photography style to colours to typography....

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10 Things To Consider Before Rebranding

Thinking about rebranding your company? Maybe your target audience has changed and you need to change up your messaging. Or perhaps your brand has become outdated and just needs a breath of fresh air, so to speak, to maintain a competitive edge....

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Building A Loyal Online Following

Maintaining a strong brand image used to be extremely expensive and required a lot of time to manage. However, thanks to the Internet, the way businesses deal with brand management and public relations has changed drastically. You can now speak...

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Using Google Analytics To Learn More About Your Customer

Conducting market research has never been easier. With the Internet, business owners are able to easily find out what, exactly, their efforts are achieving, and if they need to make any changes. By monitoring your marketing campaign results on...

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The Principles Of Logo Creation

A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your branding is appropriate for your business goals....

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Colour Psychology In The Logo Design Process

Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at Aviio Digital happen to think colour psychology and logo design have an effect on...

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Improving Your Brand’s Communication Strategy

Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.

While most companies have realized the value in user-generated content and...

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What Can You Learn From These Legendary Brands?

Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while easily besting your competition. The most...

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WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your...

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