In order to not fall behind in the eyes of your customers, it helps to understand your competition and the various strategies they use. Here at Aviio Digital, our team has worked really hard (like, REALLY hard!) to create a process for gathering competitive data and presents it in a way that allows you to easily see any weaknesses or opportunities that may have been missed.
Start by entering various keywords your customers would use to find companies to meet their needs, then look at how you compare to your competition in the search listings. If you find you’re sitting lower than your competitors in the results, making changes to your SEO will help bring your ranking up.
View your competitors’ websites and make note of anything that stands out to you, whether it’s good or bad. Browse through them and explore how well they function; how does the user experience compare to the experience on your own website? Figure out what you need to improve, and from there, you’ll be able to make any changes you need to.
A “SWOT” analysis stands for strengths, weaknesses, opportunities, and strengths. Do some research to get more familiar with your competition and how they operate their business. Identify internal strengths and weaknesses and external opportunities that you may not be capitalizing on, while fending off outside threats within the industry.
Staying ahead of the competition is not an easy task, especially in the fast-paced world of business ownership. The Aviio Digital team has worked with clients to create a well-rounded competitive analysis to determine weaknesses and opportunities that need to be addressed in order to continue a successful momentum. We can help you reach your objectives and will work with you to surpass competition.