Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these, you won’t be able to formulate accurate objectives that will help drive success. The Aviio Digital team has uncovered some of the best market research tools that can help you identify opportunities and risks that you otherwise may have missed.
Think With Google: Marketer’s Almanac
Each year, there are occasions that provide an opportunity for brands to connect with their customers. The Marketer’s Almanac can provide you with statistical information about every trend you could possibly think of, from New Year’s Eve to tax season to the Oscars.
Google Search Console (Previously WebMaster Tools)
Monitor your position in Google page ranking and optimize its performance with the Google Search Console. This online service lets you add or remove search listings content, monitor and fix malware issues, and view analytics about your advertisements.
Tracking and analyzing website data has never been easier than with Google Analytics. You will be able to assess your position and modify your tactics to better your chances for success. Google Analytics provides lots of info, whether you want to learn about gender, language, pages visited, bounce rates, etc.
Want to get to know your audience on their level? Of course you do! Define your audience, get fast responses, and review accurate analytics with Survey Monkey. You are able to create a variety of surveys — long or short — while accessing a vast selection of target markets.
Google Keyword Planner
Use the Google Keyword Planner to search for new ideas for ads and keywords. You can find statistics and predictions on how keywords may perform, and create your own custom keyword lists to use in your online advertising plans.