Thinking about rebranding your company? Maybe your target audience has changed and you need to change up your messaging. Or perhaps your brand has become outdated and just needs a breath of fresh air, so to speak, to maintain a competitive edge.
Whatever the reason, one thing’s for sure: change is always fun! But, wait! Before you dive in, here are a few things to think about when beginning the super-exciting and mega-fun process of rebranding.
What Works, What Doesn’t
What’s your current branding strategy? What have you done that works well, and what have you implemented that hasn’t gone over quite like you’d hope it would? Chuck out those weak strategies to help improve your overall brand strength.
Focus On Core Messaging
Connect with the voice you originally created for the brand. If you’ve slowly but surely drifted away from it, think about whether or not it needs some tweaking to better suit your current and future customers’ needs. Consider every aspect of your messaging before determining a single core message that will be represented in everything your brand does.
Know Your Competition
You know how so many people say, “Life is not a competition”? Well, ignore ‘em. When it comes to business, there’s competition everywhere you turn. What’s the best way to fight back? You’ve gotta know your rivals. Look at your competitors’ websites, social media feeds, and other forms of marketing communications to make sure your messaging will stand out. You want to nab — and keep — the attention of both existing and potential customers.
Think About the Future
When planning your re-brand, it’s important to consider the future. Put strategies in place that are currently relevant and will withstand the test of time. Being versatile and allowing for flexibility will keep your brand fresh and unique as the years go by.
When you’re all set to launch the re-brand of your company, it’s time to go public! Make sure consumers are aware of the exciting transformations that are about to take place in your company, and that all of those changes are positive. Keep in mind that communication is key during re-branding; it reassures your trusty consumers that your company will still be the same one they know and love, but that you are also capable of positive change and flexibility. Contact the Aviio family today to begin your strategizing your official re-brand!