In a world of buzzwords and industry jargon, there are certain phrases every digital marketer should be aware of. It’s important to stay in the loop! To keep you on track, here are the top 10 digital marketing terms you need to know:
CPA (Cost Per Acquisition)
Cost per acquisition means your business will only be charged for advertising once a lead or conversion is generated. When it comes to digital marketing, it’s a total steal. And who doesn’t like a bargain?
CPC (Cost Per Click)
Cost per click means your business will be charged by the advertising platform every single time an individual clicks on one of your advertisements.
CTR (Click-Through Rate)
Click-through rate will show you the percentage of individuals who have clicked on your link. This is helpful when it comes to figuring out whether or not your current tactics are working.
Impressions are the amount of times your audience has been exposed to your advertising, whether that is through viewing an ad or visiting a site page.
Conversions occur when an individual interacts with your business, whether through a purchase, newsletter sign-up, PDF download, etc.
A keyword is a single word or phrase that your target audience will use to search for your products or services on various search engine platforms.
Paid traffic refers to any form of paid advertising that will lead the audience directly to your website, often put into place through keyword bids.
Organic traffic refers to any form of online traffic that comes from a search engine. This “free” traffic is viewed as marketing gold due to its cost-effectiveness.
SEO (Search Engine Optimization)
Search engine optimization is used to optimize your webpages to allow your site to be displayed higher in search engine result listings.
Viral marketing is an inexpensive form of advertising where the audience is encouraged to share the content provided by the company, increasing overall exposure.